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The Tradition Of Gift And Greeting Giving

By Amy Carrington on March 06, 2012

We seem to love marking a special occasion with a card or a gift. This is nothing new, humans have been sending greetings in one way or another for thousands of years. Ancient cultures sent their own versions of a greeting way before the industry became commercial. The Egyptians gave papyrus scrolls, Germans exchanged ink printed woodcuts, the Brits sent hand made paper Valentines day cards and the Chinese exchanged messages of good will on New Years Eve. These original practices continued until the industrial revolution when mass-produced cards began to become available at a lower cost and since, the industry has grown and incorporates many different facets such as gift giving, events, decorations, caterers, apps and ecommerce sites. With all of this growth, it is easy to see that the popularity of marking special occasions with greetings etc is still high, but why?

Nowadays, you can find greetings cards and gifts suitable for all occasions and made of a variety of materials, machine printed (mass-produced), hand made, digital, painted, embroidered, musical, and personalised. The most popular occasions for greetings to be sent are birthdays and Christmas but many people send them on religious holidays, national and international holidays and in the last 10 years there has been a rise in other occasions that are celebrated. For example, you can easily get your hands on greetings and merchandise for getting married, having children, moving home, passing exams or driving tests, getting a new job as well as other more sombre times of life such as the death of a loved one and recovering from an illness.

Obviously with the popularity of the 'offshoot' occasion, the greetings industry saw no reason to hold back on creating greeting cards and related gift items for the more obscure of these occasions. The most popular of the obscure events are all focused on pets which is no surprise as most people love their pets dearly and see them as part of the family. This is reflected in the type of greetings you can buy out there for your pet, such as for birthdays, weddings, graduation (from training school), the death of your pet and many others. These events show that greeting sending is not about to die out, and in fact, it seems to be growing and developing in popularity year on year, but what is it that makes us continue to send them to each other to celebrate?

  • We like to socialise and spend our free time relaxing and enjoying ourselves with our loved ones. Parties and other events are part of this and people look forward to them. Even if you're not holding a party for an occasion, you can get involved in the festivities if you spend some time selecting cards and gifts for the recipient.
  • Many people show their emotions through their gift buying. They may select a card because of the verse that is enclosed that accurately describes their feelings or they might spend a long time choosing an item or product that they know the recipient will like, taking into account likes and interests first. However they choose to do so, this process is very important to them and they do it because they care.
  • Believe it or not, there are actually people out there who enjoy spending cash because they have lots of it! They want to spread the joy and don't think twice about how much they spend.
  • Some people who share interests or hobbies with their loved ones buy them things that they have and love because they want to share something great.

In todays world many factors can effect consumer behaviour. Technology is certainly one strong factor into the changing greetings world, but there are others such as environmental issues, the global financial climate, the rising cost of international post as well as the unreliability of many postal services that have transformed the greetings industry. Nowadays people send ecards or Facebook messages instead of paper greetings cards and iTunes or Amazon vouchers instead of gifts. Who knows what these practices will develop into in the future?

Racheal Ellis has worked in marketing for the last 8 years where she combines her passion for writing with her love of analyzing data. Within this time she has worked within publishing, disability and digital greetings sectors. She currently works for Katie's Cards, an e card company who have a collection of over 180 e cards for all occasions. In return for a small membership fee, you can become a member and begin to send unlimited birthday ecards and Christmas e cards as well as ecards for Easter, Mothers Day, Fathers Day, wedding, thank you, new house, new baby, independence day and many more!

Original article published on SooperArticles.com

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