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Alternative Techniques For Applying Social Bookmarking In Your Online Business

By Samantha Gersted on January 29, 2011

Thousands of people have put social bookmarking to powerful use for off-page optimization plus assorted marketing strategies. There seems to be no let-up with their popularity, especially for off-page SEO purposes. Yet the smarter IM businesses will use certain bookmark sites as they are intended to be used which is also a strategy for continued growth and expansion. However we do realize people are all different, and some people prefer certain methods over others. If you have not been around IM much, then a bookmarking site is basically just a site where you can place bookmarks online. Some bookmarking sites have more SEO strength than others which has an influence when you use bookmarking tags.

Several years ago the more popular bookmark sites made all their links to nofollow which had a huge impact on bookmark rankings. Places like Technorati and Digg, plus a few others, were able to dominate the first pages of SERPS in Google due to their high PR status. Who really knows if Google had any influence over those powerful bookmarking sites and the nofollow relational attribute. But I wouldn't be surprised if that took place.

But you can gain exposure when you take a more responsible approach to using social bookmarking sites. What can result in issues with so many profiles for backlinking is those profiles are not well written or anything resembling high quality. However, I am aware of people who do take a few more minutes developing their profiles. Profiles that have looks of being legitimate will do a better job for you and have a good chance of passing a review. This really is the best way to go for many reasons, and you will be able to use them for effective bookmarking for a long time.

When you do create a useful profile with content, then naturally you can create an RSS feed from that. You can market your RSS feed at other places and RSS web directories. You may include your various links plus precise content in your feeds, too. But you do have to take care and exercise caution so you are not over-promoting because that can cause loss of subscribers to your feed.

What you have to do is maintain a sense of balance between promoting your money sites/offers and offering good quality content that your online subscribers will appreciate. You can accomplish a lot if you have solid relationships in place at bookmarking sites. You can take a few minutes each day to distribute your good will at these sites, and that won't take very long plus it is a good investment decision.

There is flexibility inherent with working with bookmarking sites; so how well you use them is your business. Most people are likely to just use them for backlinking, and it does appear that the approach outlined above is not applied by so many people. The higher quality profile approach is something you ought to check out, and you may like the results.

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Original article published on SooperArticles.com

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