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Apple IPad 2 And IPhone 5 Will Have The Function Of NFC Mobile Payment

By Linda Wood on January 25, 2011

According to Bloomberg News, director of consulting firm Envisioneering Group Richard Doherty , said recently that Apple plans to introduce NFC services will allow customers to use the iPhone 5 and iPad 2 next generation of products such as mobile payment functions.

Doherty said the service will be based on "short-range wireless communications" (hereinafter referred to as NFC) technology. The technology can send and receive information within the distance of 4 inches, will be integrated to support AT & T's iPhone 5 and iPad 2 in. He cited the project for Apple to do the hardware engineers as saying that the two products may be listed this year.

Richard Keluo En is the Crone Consulting (the company is located in California, sound Ross), chief financial adviser, he said, Apple's service may receive the user has documented some of the information, including credit card numbers, iTunes gift card information and Bank data. Tyler Hamilton is an analyst at IBIS World, in his view, this will make it a company such as Visa, MasterCard Inc. and EBay's PayPal and other alternative products.

Keluo En said: "For Apple, the integration of NFC functionality in their products is significant." Also said that Apple's primary objective is to American goods and services each year to spend $ 6, 200, 000, 000, 000 on the slice . Currently, the company should pay for each credit card transaction iTunes a management fee. By encouraging consumers to use cheaper methods, such as direct use of their bank account (via PayPal purchases are in many do), Apple can lower its own costs and to reduce the cost of Apple retailers.

Apple spokeswoman Natalie Harrison declined comment.

New features for mobile phones

PayPal Charlotte Hill spokesman said: "There is no doubt, NFC technology is the concern, and so it will become a consumer choice." Visa spokesman Russ Swanson Ewe (Elvira Swanson), said the company was "looking forward to see NFC-enabled mobile device market as soon as possible."

MasterCard executives Ed McGraw-Lin (Ed McLaughlin) said, MasterCard "payment of operating the world's fastest network, and do not need to be adjusted." McLaughlin, the NFC as an opportunity for partner organizations, MasterCard has a global trial of NFC payments began activities.

Keluo En said that the recently adopted "Duer Bin amendment" (Durbin amendment) makes the Apple mobile payment service is the time. The amendment will come into effect this summer, retailers may limit debit card to pay costs and allow them to encourage consumers to use more than one payment.

To compete with Android

The Chief Operating Officer Tim Cook under the leadership of adding new features for the iPhone will help the company compete with Google Android mobile phone software. Currently, the system uses the Samsung Nexus S Android phone has support for NFC functionality. Nokia Oyj is the world's largest mobile phone maker, has been in the promotion of NFC, but spread slowly.

Docherty said: "Apple will be the game changer."

Doherty said, Apple is considering the launch of this year, the first mobile payment service. This will greatly improve the iTunes allows consumers to buy digital movie and music services, so that it not only holds the user's credit card account information, but also have a credit score information.

Doherty said that through the service, users can dine at the mall shopping or restaurants, the iPad or iPhone directly checkout. In addition users can also get membership rewards and shopping rebate, such as recommend a friend will be able to get rebate.

Online advertising

Keluo En said that through NFC technology, Apple can also improve the way mobile advertising delivery, and charge more for these ads. Apple iAd NFC advertising platform allows the user to provide targeted advertising consumer sites, which helped Apple advertising fees will be doubled to two times.

Keluo En also said that Apple has developed a small business-oriented (eg, barber shops and shops like husband and wife) of the payment terminal prototype, can be used to scan the iPhone and the support of NFC iPad. Apple is considering a substantial subsidies that terminal, or even free of charge to retailers to promote the popularity of NFC to improve the support for the iPhone and iPad sales of NFC.

For the early use of NFC technology, Apple NFC last year hired experts in the field of the Benjamin Vigier, his original supplier in the mobile payment MFoundry in technical work. Apple also applied for the use of NFC devices running on a variety of information sharing between Apple's patents.

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